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Friday, January 4, 2008

Microsoft Using YouTube To Promote Vista & Live, Leaves Comments Open

Microsoft has taken its marketing push for Windows Vista and Windows Live into enemy territory by offering demonstration videos on YouTube (example above). The new channel (link) was launched December 21.

The content itself isn’t all that exciting, but they do demonstrate various positive aspects of Vista and Live that viewers may not be aware of. The more interesting aspect is that Microsoft would use the Google owned YouTube for such as promotion; it certainly demonstrates just how powerful the market position of YouTube has become over the last 2 years that Microsoft would use it to promote their products.

Courageously, Microsoft has also left comments open on each video. Most people can guess the next part:

vista.jpg

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