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Friday, August 22, 2008

Google Tops Website Customer Satisfaction Index

 The University of Michigan’s quarterly customer satisfaction index came out today, and in the Website category Google came out on top with a score of 86 out of 100 (up 10 percent from last year). Yahoo slipped 3 percent to a score of 77. MSN’s score was flat at 75, and tied with NYTimes.com and ABCNews.com. AOL came in at 69, and that is 3 percent better than last year.

Here are some select scores, with the comparable 2007 numbers in parentheses:

American Customer Satisfaction Index Scores (2nd Quarter, 2008)

Google: 86 (78)
Yahoo:77 (79)
MSNBC.com: 76 (74)
ABCNews.com: 75 (74)
MSN: 75 (75)
NYTimes.com: 75 (73)
Ask: 74 (75
CNN.com: 73 (73)
USAToday.com: 73 (72)
AOL:69 (67)

The only surprise here is Google’s massive jump. Is it really doing that much of a better job than last year, or is it just that its halo effect keeps growing?

Courtesy: TechCrunch