The sector that saw the highest activity was the Internet advertising sector; aQuantive, 24/7, DoubleClick, Right Media and a long list of others were acquired this year.
Here are the top 5 acquisitions in the Web/internet field.
(1) aQuantive - Microsoft : $6B. aQuantive is a digital marketing and technology company. It is now part of Micorosoft’s Advertiser and Publisher Solution group.
(2) WebEx - Cisco : $3.2B. Webex is a leader in the online video concerning. Cisco’s mantra? “Unified communication”. Hmm, where have I heard that before?
(3) Double Click - Google : $3.1B. The deal is not complete yet but it was approved by FTC. DoubleClick develops and provides internet ad serving service. Google + DoubleClick will rule most of the clickable space on a webpage.
(4) Club Penguin - Disney : $700M. Club penguin is a virtual world for kids. Social Web - start them when they are young.
(5) Right Media - Yahoo : $680M. Yahoo already owned 20% of Right Media and purchased the remaining 80%. Some suggest that Yahoo purchased Right Media in response to Google’s DoubleClick purchase.
Some other notable acquisitions of 2007 are:
- Postini - google : $625M. Postini is an e-mail and communication security company.
- 24/7 real Media - WPP : $649M. 24/7 is a significant player in the online advertising marketplace.
- Zimbra - Yahoo : $350M. Zimbra provides online office software.
- Adult Friendfinder - Penthouse : $500M. Adult FriendFinder is an an online adult dating site.
- How Stuff Works - Discovery : $250M. How Stuff works has expanded in to online video instructions.
- American Greetings - Webshot : $45M. This was notable because CNET purchased Webshot for $70M not too long ago. I still remember the time when Webshot was a wallpaper site.
- Business.com - Donnelly : $345M. From a directory serving Google text ads to the sale at $345M was remarkable.
- Lexico - Answers.com : $100M. Lexico owns dictionary.com and thesaurus.com. This deal was notable because Answer.com paid almost $10/unique visitor - that is on the rich side for sure.
For a more detailed list, see PartnerUp and seeking Alpha and DealBook.
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