The University of Michigan’s quarterly customer satisfaction index came out today, and in the Website category Google came out on top with a score of 86 out of 100 (up 10 percent from last year). Yahoo slipped 3 percent to a score of 77. MSN’s score was flat at 75, and tied with NYTimes.com and ABCNews.com. AOL came in at 69, and that is 3 percent better than last year.
Here are some select scores, with the comparable 2007 numbers in parentheses:
American Customer Satisfaction Index Scores (2nd Quarter, 2008)
Google: 86 (78)
Yahoo:77 (79)
MSNBC.com: 76 (74)
ABCNews.com: 75 (74)
MSN: 75 (75)
NYTimes.com: 75 (73)
Ask: 74 (75
CNN.com: 73 (73)
USAToday.com: 73 (72)
AOL:69 (67)
The only surprise here is Google’s massive jump. Is it really doing that much of a better job than last year, or is it just that its halo effect keeps growing?
Courtesy: TechCrunch
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